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Wert&Co. is the design industry’s most trusted search partner. They approached us to add energy and color to their brand design system. Our response was to build on their iconic ampersands, while at the same time evolving them for digital and social mediums.
We grounded the system in a simple idea: Every designer’s journey is unique. To express this we created a family of beautiful ampersands that are built with a continuous ribbon of white and orange, reflecting the continuous path of designer’s careers. Each ampersand is unique, with a range of aesthetic personalities—from structured and technical to expressive and ornamental. The result is a thoroughly contemporary collection of striking assets that build on what Wert&Co. is known for, while taking them forward into the future.
Winner of a Gold Award in the 2025 Graphis Design Annual.
